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The "Master Marketer" By Richard McCullough

Many years ago, I set a goal for myself. That goal was to "create the ultimate...". I never allowed myself to say what the ultimate would be, just "the ultimate".

Then, in 1994, I discovered the Internet. That was it for me. My first thought was "A person could build something once, and sell it a billion times". I knew the Internet would play a big part in my future.

Soon after that, I was invited to a friend's house. He and his wife offered me a small triangular shaped sandwich and some fruit punch. We sat down at the table, and no sooner had I taken the last bite of my triangular sandwich, he swept everything from the table, set up a whiteboard, and commenced to drawing circles. That was the day I was introduced to Network Marketing. My life hasn't been the same since.

From that day forward, my passion has been (and is) in developing things that marketers can market. (My wife tells me I'm an "International Business Provider", and I never disagree with my wife :-)

(FAST FORWARD) In 1998 I found myself in a very unique position. Loving the Network Marketing "multi-level concept" (but not really liking the products offered through network marketing companies I had been introduced to) I set out to create my own concept for a networking company. It had taken 4-1/2 years to develop this product. However, within a couple of short (fast) years from its launch, that concept spread around the globe, breaking most network marketing records and expanding into more countries in a shorter period of time than any other network marketing company in history. The company boasted over $180 million in sales (in over 200 countries), all from one simple idea that I had - which was to sell a "virtual" product - through the Internet - to the masses. Well, that was a learning experience, and as I see it, "a dress rehearsal for En101".

Enough about my history. What I really want to talk about is my experience with the "Master Marketer" during those 2 years. During the 2 year run of that company, I had the privilege of meeting a lot of people from all around the globe. It was an humbling experience to meet so many great people and get to experience so many different cultures. At the same time, I had the opportunity to "observe" a lot of successful marketers.

Out of all of the marketers that I met and became friends with, one person - or I should say one person's mannerisms - stands out from the rest. He had truly discovered the key to success in network marketing. So, if I could only do one thing to assist you in your En101 marketing endeavor, it would be to share with you the method(s) of this Master Marketer, so you too can become a Master Marketer - if that's what you choose to do. His method(s) is/are so simple that - at first - you may not even grasp it: (By the way, I watched this Master Marketer use what I'm about to share with you to earn $8 million dollars in that previous venture.) Here it is - in all its simplicity: No matter what was going on with the company - no matter how bad things may have seemed, or if things didn't "roll out" in a timely fashion - he would ALWAYS use the following words in every sentence he spoke - without fault:

“Isn't this business wonderful? It's so amazing, so brilliant! The timing is phenomenal! The marketability is incredible!” Anytime someone threw out a negative...."Well, what about this or what about that" His response: "Oh well that is just a small issue... they are working on that. They will get it worked out. Don't let that sway you from the big picture" Then, he would go right back to: “This business is so fantastic! The product is superb! The concept is so terrific! The price point is perfect!”

Seem too simple? Maybe it is. Does it work? You'd better believe it.

So, my question to you is...

Would it be worth changing your mental habits, enhancing your vocabulary (just a little) and putting your faith 100% in the company (En101) - to become a Master Marketer?

Every day when I get out of bed, I vow to make this business the best marketing company in history. I will continue to repeat this vow every day until we achieve perfection.

Best regards,

Richard McCullough

CEO/Founder En101, INC.

 

Please click the Mission link to see what we're all about and the Product and Demo links to preview our product.

 

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