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ecommerce websites, website marketing and advertising, search engine
optimization.
Search engine optimization (SEO) is the process of improving the
volume or quality of traffic to a web site or a web page (such as a blog)
from search engines via "natural" or un-paid ("organic" or
"algorithmic") search results as opposed to other forms of search engine
marketing (SEM) which may deal with paid inclusion. The theory is that
the earlier (or higher) a site appears in the search results list, the
more visitors it will receive from the search engine. SEO may target
different kinds of search, including image search, local search, video
search and industry-specific vertical search engines. This gives a web
site web presence.
As an Internet marketing strategy, SEO considers how search engines
work and what people search for. Optimizing a website primarily involves
editing its content and HTML and associated coding to both increase its
relevance to specific keywords and to remove barriers to the indexing
activities of search engines.
The acronym "SEO" can refer to "search engine optimizers," a term
adopted by an industry of consultants who carry out optimization
projects on behalf of clients, and by employees who perform SEO services
in-house. Search engine optimizers may offer SEO as a stand-alone
service or as a part of a broader marketing campaign. Because effective
SEO may require changes to the HTML source code of a site, SEO tactics
may be incorporated into web site development and design. The term
"search engine friendly" may be used to describe web site designs,
menus, content management systems, images, videos, shopping carts, and
other elements that have been optimized for the purpose of search engine
exposure.
Another class of techniques, known as black hat SEO or spamdexing,
uses methods such as link farms, keyword stuffing and article spinning
that degrade both the relevance of search results and the
user-experience of search engines. Search engines look for sites that
employ these techniques in order to remove them from their indices.
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