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Purpose of dynamic websites
The main purpose of a dynamic website is automation. A dynamic
website can operate more effectively, be built more efficiently and is
easier to maintain, update and expand. It is much simpler to build a
template and a database than to build hundreds or thousands of
individual, static HTML web pages. [edit] Software systems
There is a wide range of software systems, such as Java Server Pages
(JSP), the PHP and Perl programming languages, Active Server Pages
(ASP), YUMA and ColdFusion (CFML) that are available to generate dynamic
web systems and dynamic sites. Sites may also include content that is
retrieved from one or more databases or by using XML-based technologies
such as RSS.
Static content may also be dynamically generated either periodically,
or if certain conditions for regeneration occur (cached) in order to
avoid the performance loss of initiating the dynamic engine on a
per-user or per-connection basis.
Plug ins are available to expand the features and abilities of web
browsers, which use them to show active content, such as Microsoft
Silverlight, Adobe Flash, Adobe Shockwave or applets written in Java.
Dynamic HTML also provides for user interactivity and realtime element
updating within web pages (i.e., pages don't have to be loaded or
reloaded to effect any changes), mainly using the Document Object Model
(DOM) and JavaScript, support which is built-in to most modern web
browsers.
Turning a website into an income source is a common practice for web
developers and website owners. There are several methods for creating a
website business which fall into two broad categories, as defined below.
[edit] Content-based sites
Some websites derive revenue by selling advertising space on the site
(see Contextual advertising). [edit] Product- or service-based sites
Some websites derive revenue by offering products or services for
sale. In the case of e-commerce websites, the products or services may
be purchased at the website itself, by entering credit card or other
payment information into a payment form on the site. While most business
websites serve as a shop window for existing brick and mortar
businesses, it is increasingly the case that some websites are
businesses in their own right; that is, the products they offer are only
available for purchase on the web.
Websites occasionally derive income from a combination of these two
practices. For example, a website such as an online auctions website may
charge the users of its auction service to list an auction, but also
display third-party advertisements on the site, from which it derives
further income.
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