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Trade sales promotion techniques

* Trade allowances: short term incentive offered to induce a retailer to stock up on a product.

* Dealer loader: An incentive given to induce a retailer to purchase and display a product.

* Trade contest: A contest to reward retailers that sell the most product.

* Point-of-purchase displays: Extra sales tools given to retailers to boost sales.

* Training programs: dealer employees are trained in selling the product.

* Push money: also known as "spiffs". An extra commission paid to retail employees to push products.

Trade discounts (also called functional discounts): These are payments to distribution channel members for performing some function .

 

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