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Consumer sales promotion techniques

* Price deal: A temporary reduction in the price, such as happy hour

* Loyal Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Two famous examples are Pepsi Stuff and AAdvantage.

* Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package.

* Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra).

* Coupons: coupons have become a standard mechanism for sales promotions.

* Loss leader: the price of a popular product is temporarily reduced in order to stimulate other profitable sales

* Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.

* On-shelf couponing: Coupons are present at the shelf where the product is available.

* Checkout dispensers: On checkout the customer is given a coupon based on products purchased.

* On-line couponing: Coupons are available on line. Consumers print them out and take them to the store.

* Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption.

* Online interactive promotion game: Consumers play an interactive game associated with the promoted product. See an example of the Interactive Internet Ad for tomato ketchup.

* Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer.

* Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product.

* Point-of-sale displays:-

o Aisle interrupter: A sign that juts into the aisle from the shelf.

o Dangler: A sign that sways when a consumer walks by it.

o Dump bin: A bin full of products dumped inside.

o Glorifier: A small stage that elevates a product above other products.

o Wobbler: A sign that jiggles.

o Lipstick Board: A board on which messages are written in crayon.

o Necker: A coupon placed on the 'neck' of a bottle.

o YES unit: "your extra salesperson" is a pull-out fact sheet.

* Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased.

 

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