AUSTRALIAN PROMOTION MARKETING-$460

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CEASA

We have been estimating Promotion Marketing since 1988, however, in late 1996 the industry re-formed itself with the introduction of the Australian Promotion Marketing Association.

 

The Association changed the categories from those which we had been assessing. In consultation with them we have now embarked on a full scale research of this important area using new categories.

 

The report is available at a COST of $506.00 including GST. (1996-97 only)