DIRECT MARKETING IN AUSTRALIA 

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CEASA

This is the tenth report of new research for calendar 2005 covering ten industries which make up this discipline.

They are:

  • Direct Mail;
  • Catalogues;
  • Telemarketing;
  • Stuffers;
  • The Internet;
  • Mail Order;
  • Television;
  • Newspapers;
  • Magazines;
  • Classified Directories;

We measure the Media Spend in each of these categories and employment within each industry with comparisons with other Media. The industry is almost as big as the main media in terms of media spend. The research was prepared in co-operation with the Australian Direct Marketing Association.

COST is $1,108.50 including GST per copy.