Australian Promotion Marketing

Contents - | Summary

Foreword; Introduction; Questionnaire

 

1

Summary Table of Research Findings

 

5

Total Expenditure by Category

 

6

Total Expenditure by Group

 

7

Distribution of Expenditure on Rebates by Group

 

8

Distribution of Expenditure on Premiums by Group

 

9

Distribution of Expenditure on Point of Sales by Group

 

10

Distribution of Expenditure on Competitions/Sweepstakes by Group

 

11

Distribution of Expenditure on Sampling by Group

 

12

Distribution of Expenditure on Incentive Programmes by Group

 

13

Distribution of Expenditure on Other by Group

 

14

Distribution of Expenditure on Loyal Programmes by Group

 

15

Distribution of Expenditure on Cash Refunds by Group

 

16

Distribution of Expenditure on Trade Dealers/Resellers by Category

 

17

Distribution of Expenditure on Consumer/End Customer by Category

 

18

Distribution of Expenditure on Business to Business Promotion by Category

 

19

Distribution of Expenditure on Internal Marketing Incentives: Sales Force/Staff and Main Media

 

20

Comparisons of 4 Major Expenditure in Promotion Marketing: Direct Marketing and Main Media

 

21

Distribution of Expenditure on 9 Categories by Turnover Group

22

Distribution of Expenditure on 9 Categories by Turnover Group

22

Distribution of Expenditure on 9 Categories by Turnover Group

23

Distribution of Expenditure on 9 Categories by Turnover Group

23

Distribution of Expenditure on 4 Groups by Turnover Group

24

Distribution of Expenditure on 4 Groups by Turnover Group

24

Distribution of Expenditure on 4 Groups by Turnover Group

25

Distribution of Expenditure on 4 Groups by Turnover Group

25

84 Pages of Business & Economic Statistics Kept Up-to-date Quarterly

 

; margin-top: 0; margin-bottom: 0">84 Pages of Business & Economic Statistics Kept Up-to-date Quarterly