Australian Promotion Marketing
Contents - | Summary |
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Foreword; Introduction; Questionnaire |
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1 |
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Summary Table of Research Findings |
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5 |
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Total Expenditure by Category |
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6 |
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Total Expenditure by Group |
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7 |
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Distribution of Expenditure on Rebates by Group |
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8 |
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Distribution of Expenditure on Premiums by Group |
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9 |
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Distribution of Expenditure on Point of Sales by Group |
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10 |
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Distribution of Expenditure on Competitions/Sweepstakes by Group |
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11 |
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Distribution of Expenditure on Sampling by Group |
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12 |
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Distribution of Expenditure on Incentive Programmes by Group |
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13 |
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Distribution of Expenditure on Other by Group |
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14 |
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Distribution of Expenditure on Loyal Programmes by Group |
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15 |
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Distribution of Expenditure on Cash Refunds by Group |
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16 |
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Distribution of Expenditure on Trade Dealers/Resellers by Category |
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17 |
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Distribution of Expenditure on Consumer/End Customer by Category |
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18 |
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Distribution of Expenditure on Business to Business Promotion by Category |
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19 |
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Distribution of Expenditure on Internal Marketing Incentives: Sales Force/Staff and Main Media |
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20 |
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Comparisons of 4 Major Expenditure in Promotion Marketing: Direct Marketing and Main Media |
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21 |
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Distribution of Expenditure on 9 Categories by Turnover Group |
22 |
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Distribution of Expenditure on 9 Categories by Turnover Group |
22 |
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Distribution of Expenditure on 9 Categories by Turnover Group |
23 |
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Distribution of Expenditure on 9 Categories by Turnover Group |
23 |
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Distribution of Expenditure on 4 Groups by Turnover Group |
24 |
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Distribution of Expenditure on 4 Groups by Turnover Group |
24 |
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Distribution of Expenditure on 4 Groups by Turnover Group |
25 |
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Distribution of Expenditure on 4 Groups by Turnover Group |
25 |
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84 Pages of Business & Economic Statistics Kept Up-to-date Quarterly |