AUSTRALIA

 

TOTAL ADVERTISING EXPENDITURE

$ Million

1971

                        416.7

1972

                        450.3

1973

                        514.1

1974

                        579.1

1975

                        741.7

1976

                        900.0

1977

                     1,061.1

1978

                     1,249.4

1979

                     1,482.3

1980

                     1,689.9

1981

                     2,069.9

1982

                     2,298.4

1983

                     2,515.3

1984

                     2,965.3

1985

                     3,314.1

1986

                     3,543.1

1987

                     3,842.8

1988

                     4,390.8

1989

                     4,979.9

1990

                     4,870.5

1991

                     4,580.4

1992

                     4,790.0

1993

                     4,922.8

1994

                     5,414.3

1995

                     5,915.0

1996

                     5,954.4

1997

                     6,567.6

1998

                     7,060.8

1999

                     7,337.0

2000

                     7,970.1

2001

                     7,423.5

2002

                     8,843.1

2003

                     9,659.8

2004

                   10,762.7

2005

                   11,557.0

2006

                   11,833.3

2007

                   13,192.1

2008

                   13,676.1

2009

                   12,579.8

2010

                   13,676.6

2011

                   13,480.8