Coordinated efforts: business to business schema

Business To Business Schema - In the 21st century, a great deal of business is done by different companies hooking up to engage in jointly run and overseen enterprises. As a result, the business to business schema has become all the more important.

The business to business schema allows cooperating business ventures to coordinate their efforts completely. A well organized business to business schema is a complete program that sets forth what is to be done in a jointly organized business venture. The business to business schema sets forth which of the entities involved in a joint operation is going to be responsible for which component of the project at hand.

There are a whole host of joint ventures that have flared to failure because of the lack of a solid business to business schema. The most recent example of disaster that has captured headlines around the world is that of Pixar and Disney Studios.

One of course would have had to live under a rock for the last couple of generations to be unfamiliar with Disney Studios, a part of the mega-empire founded by Walt Disney in the 1940s and 1950s.

Pixar is a studio that works in the field of high-tech “digital computer animation.” However, this writer understands that using the phrase “digital computer animation” to describe Pixar’s work is a misnomer. But, for the simple purposes of this article, we shall stick with that vague term.

Disney and Pixar did not develop a meaningful, long term business to business schema. Because of their failure to develop a meaningful, long term and detailed business to business schema, the companies ended up at each others’ corporate throats. Their relationship fractured.

In the end, Pixar went its separate ways, leaving Disney in a bind. Disney Studios expected to be linked with Pixar into the foreseeable future and did very little to independently advance their own high-tech animation services. Thus, although the parting was difficult for both partners, Pixar will end up ahead in the digital computer animation game on into the foreseeable future…without a business partner.

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