A look at the pocket book: market research student spending

Market Research Student Spending - Colorado Market Research Services has presented some interesting information on market research student spending. Indeed, a growing area of study in the area of marketing trends is market research student spending.

What has been revealed via market research student spending is the fact that students - and we speak of college students generally - spend a significantly disproportionate amount of their income on entertainment related expenses. The disposable income in the hands of younger men and women has grown significantly in recent years.

In point of fact, market research student spending has revealed that students spend nearly five times the amount of money on alcohol than they do on books, school supplies and all other costs associated with college - save tuition expenses. (Of course, a significant portion of the advertising budgets for alcohol producers is spent on advertising pieces designed to attract college aged students to their products.)

Market research student spending also reveals that students - male and female alike - spend a significant amount of money on clothing. Their clothing spending makes the college aged student a particular target of the clothing industry.

Market research student spending also reveals that students actually are inclined to pay an excessive amount of money for cars. They spend a good deal on cars than they actually can afford when considering their overall budgets and disposable incomes.

Market research student spending will continue to be a primary interest of market research companies, advertising agencies and various businesses. The college aged student will continue to be main target of advertisers the world over. No one expects this trend to alter any time in the near future. In fact, more and more advertising dollars are expected to be spent on attracting more and more people in their late teens and early twenties to buying a huge selection of consumer products.

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