Sears Roebuck & Co Stock - In December 2004, K-Mart and Sears accounted that K-Mart was buying out and taking over Sears -- a friendly merger of the two retailing powerhouses.
As a result of the acquisition, Sears Roebuck & Co stock has benefited greatly. Both of these retailers -- K-Mart and Sears -- have struggled in recent years. However, Sears was able to turn an otherwise downward spiral down in its Sears Roebuck & Co stock by developing its “softer Side of Sears” campaign. Through this campaign, Sears opened the doors to more and more women who now shop at Sears for a variety of products.
As a result of this ad campaign, men continued to favor Sears for hardware needs while women bought a wide variety of household items at the store. And, as we mentioned, Sears Roebuck & Co stock took an upswing.
K-Mart experienced tougher times. Indeed, the company went into bankruptcy. The company was expected to take further hits as a result of the Martha Stewart situation. K-Mart moved to close stores and shore up its own assets.
K-Mart successfully shored up its own operations -- albeit with fewer stores in operation -- by 2003. In 2004, the store saw its premier brand name head off to Federal Prison -- Martha Stewart, of course.
In the end, when Martha Stewart prison term, the brand name itself seemed to stabilize as well. It is anticipated that her products will now be featured in Sears as well as K-Mart.
Most industry analysts believe that the combination of Sears and K-Mart will result in a strong company. Both stores will continue to operate under their own names. The combined company will be one of the strongest retailers in all of North America now and is expected to hold this position on into the future.
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